HELL is one of my favorite places to go. I just wish that there was more to do there. I want to see deeper levels of HELL that require other things to be done to get out of HELL.
Maybe, carry a rock up a really long hill and then it rolls back down the other side so you have to do it again.
Or perhaps a really creepy forest of all the trees that have died thus far in the land of UR. Perhaps it could even just keep growing as more trees are killed. Eventually it would cause such a strain on peoples browsers and flash that they would really hate going there because it would take them so long to get to the... GOLDEN AXE... of... rebirth ~:-\ I don't know.
OH, and maybe you could make glitches have to slog through some kind of river to get to the other side to get out of hell.
I think HELL needs some help to look like the fun and inviting place it should look like.