It is possible to delay or stop Rube from going to player even he do not come for you.
For example - Rube comes for player X, but player Y constantly tries to talk to Rube. In that situation Rube turns and stops around player Y and never goes to player X. If player X leaves street or logs maybe player Y can exploit Rube to go to him then.
Not sure if you can lure Rube to you, but for sure you can keep him from going to player it is meant to go to.