Let glitches have the ability to change other glitches names, for whatever price we feel like, or in exchange for items and what not.
Then make a name change cause a token if you want to do it through the website. Be sure you make it clear 'You can have a friend with the [Name Change Skill] change your name, or you can use 1 Token to change it here.'
Perhaps the skill can give the ability to change your name color. The one that appears above your head and the one that you have in chat (what determines that now? is it random?). This can only be done using the skill, it cannot be paid for with a token.
Perhaps the length of your name is limited at first, and can be make longer by someone with the name change skill (or right away with the purchase of a subscription or something).
I think that's pretty much all my thoughts on that for now.